• August 12, 2017
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Accordingwholesale halloween costumesto a 2016 Google study, 64 percent of women shopping for apparel on their smartphones are more likely to purchase a product they see in use, and Marie's not the only one banking on the power of their platform to spark the interest of legions of swimwear shoppers: Bloggers Natasha Oakley and Devin Brugman, the powerhouse duo behind A Bikini A Day, launched their brand, Monday Swimwear, in 2014, and boast follower counts of well over a million apiece on their personal accounts, along with 650,000 and 271,000 for .
While initially produced through a partnership with a wholesale swimwear Los Angeles-based manufacturer, the pair took full control of the brand after its first season sold out in two months, writing that the original agreement only gave them control of design, and that they were "so used to being a two woman team and being in control of every part of our businesses, [that] even if it was going to be a huge challenge for us to take on alone, we knew it was what we needed to do to really have Monday Swimwear as a part of us."
Now, they release collections biannually wholesale swimwear and have expanded into beachwear, as well as introducing a permanent "Signature Collection" of black and white suits. Oakley and Brugman have also launched a standalone activewear label, Monday Active, and continue to rack up an impressive list of collaborations with brands big and small, including Guess, Missguided, Wildfox, and Beach Riot. The specificity of the blog's premise means that they have a captive audience of followers who already expect swimwear content all day, every day, while the mass appeal of two gorgeous 20-somethings gallivanting around the world in bikinis gives them a platform that extends far beyond the niche enthusiast.
"When we started, we swimwear manufacturer were a unique platform for swimwear brands to promote themselves no one was doing what we were doing," Oakley told Forbes last year. "The very premise of 'A Bikini A Day' allowed us to give a voice to a different bikini brand, 365 days of the year." Today, their own brand's is (naturally) the loudest, and they share behind-the-scenes snaps, lookbook images and photos from their travels around the world wearing various suits from the line.